How to audit and fix your TikTok search visibility TikTok discovery is too important to leave up to chance If your TikTok videos only get views when they drop, you're leaving money on the table. Every video should keep working for weeks after you post it. Most DTC brands treat TikTok like a viral lottery. Post, and hope for the For You feed traction, watch views disappear after 24 hours, repeat. That approach wastes the platform's search layer. Customers use TikTok like a search engine for...
3 days ago • 5 min read
Email and SMS underperforming? The fix isn't more sends. Four surfaces, four tests, one week. Not achieving the results you're currently needing or wanting?Nord Media helps DTC brands between $1M – $100M+ by driving profitable growth utilizing Meta, Google and creative strategy. We implement systems and strategies that aim to drive growth for you brand without sacrificing your profit. If you want to understand what we could for your brand let's chat👉 book a call with me. Let's get into it The...
5 days ago • 5 min read
Google Ads might be stealing credit for your best customers Run this 30-minute audit before trusting your ROAS. Your Google ROAS might look great because Google is taking credit for customers you already earned. That’s the problem with running Performance Max or AI Max without tight brand controls. Someone searches your brand name. Google serves them an ad. They click. They buy. Your dashboard calls it paid acquisition. But that customer was already looking for you. They may have clicked your...
7 days ago • 7 min read
Your Break-Even ROAS Is Outdated - Here’s The Fix. Shipping, processing, and COGS all shifted since January. If you're making scaling decisions on Meta right now, you're probably scaling against a break-even ROAS you set in January and haven't touched since. The math has moved underneath you. Shipping rates went up across UPS, FedEx, and USPS in late December and January. Payment processing rates have crept higher as customer mix shifts. COGS is moving for any brand sourcing from China or...
10 days ago • 7 min read
We Scaled a Brand's Monthly Revenue by 1300% in 7 Months. Here's how we fixed the Creative Production bottleneck When brands hit a spending ceiling on Meta, they look at budget, product-market fit, or blame the platform. The problem is often simpler: creative production can't keep pace with what the algorithm needs. This is the story of how we helped Bare Bones break through that ceiling. Bare Bones made premium Instant Bone Broth and Elevated Drink Mixes. High-quality functional food with a...
12 days ago • 3 min read
Five Moves That Protect Margin When Pricing Accelerates If you're making budget decisions this week, read this first. Meta reported Q1 2026 earnings on Wednesday night. Average price per ad doubled year-over-year. CPMs are going to keep climbing, and if you’re adjusting your budget for May, you need to plan around it. The pricing pressure that was compounding through Q1 is going to keep compounding through May and June. May deployment needs to assume a dollar buys less than it did in March....
14 days ago • 5 min read
Is Your Acquisition Spend Buying Repeat Purchases? Meta's new control lets you fix it. Check if you have access. What percentage of your Meta spend is actually reaching net-new customers? If you can't answer that in under 60 seconds from your dashboard, Meta just shipped the control you need. Thursday's newsletter covered the ASC existing customer cap - the percentage-of-output constraint that tells the algorithm how much existing-customer spend it's allowed to produce. That's still the best...
17 days ago • 4 min read
Is Your Acquisition Offer Training Your Retention Offer to Fail? The three-offer architecture that fixes retention at the source Is your retention team rebuilding flows every quarter, testing subject lines, adjusting send timing, trying to move second-purchase rates? If the numbers aren’t changing, and your acquisition offer is staying the same, the problem is structural. Your acquisition offer trains customers to wait for discounts. Then your retention team tries to convert them at full...
19 days ago • 5 min read
Your Highest-Spend Campaign Might Be Broken Four settings inside ASC to check weekly If you're running Advantage+ Shopping Campaigns at $50K+/month, there's a good chance you haven't checked the settings in 30 days. ASC automates targeting, placement, and creative rotation. The operator's job shifts from managing audiences and bids to feeding the system correctly and monitoring the outputs. But automation doesn't mean you can ignore it. ASC runs on bad inputs just as efficiently as it runs on...
21 days ago • 6 min read