The BFCM checklist to save you from the Q4 chaos Run it before it’s too late: audits, automation checks, segments, deliverability, and more. I'm taking on 2 more brands that are spending $50k/month on Meta + Google. Ideally you're looking to scale into Q4 / Black Friday and are wanting a long-term partner to grow with. My team and I will work with you to develop a strong Q4 strategy & plan to ensure you're scaling profitably. If this sounds like you let’s chat If you're getting ready for...
2 days ago • 5 min read
The $50 product that turns into a $123 order It's already in your store. Here's how to put it to work in Q4. At Nord Media, we focus on profitable growth at scale, we help forecast revenue, and contribution margin goals, then build the marketing plans to execute those goals. This means full clarity on testing, scaling and improving profitability at every aspect of your funnel. If you want a growth partner aligned with your real business goals, let’s chat Right now, you're probably doing...
4 days ago • 5 min read
The cheapest way to lower your CPM before BFCM One brand cut its CPM 29% without a new account. Here's the 30-minute audit. At Nord Media, we focus on profitable growth at scale, we help forecast revenue, and contribution margin goals, then build the marketing plans to execute those goals. This means full clarity on testing, scaling and improving profitability at every aspect of your funnel. If you want a growth partner aligned with your real business goals, let’s chat Right now, in every...
6 days ago • 5 min read
The losing ad you're about to pay for again Last year's losers are still in your account. Find them before Q4 prices hit. Right now, brands are planning November. The best input for that plan is whatever last November taught you, and in a lot of accounts nobody can find it. The lessons are buried in an old Slack thread, or it walked out the door with a former media buyer, or it's sitting in a dashboard that shows the results but you can’t see why it worked. Lessons compound like interest, but...
9 days ago • 5 min read
Your best BFCM ad could expire before it peaks Then you pay the creator's price or launch a cold ad into the priciest week of the year. Paid usage on a creator video usually comes with a 30, 60, or 90-day license. Count 90 days forward from a license signed in late August and you land in the last week of November. That's the same week you're planning to put the most money behind it. If nobody on your team has the expiry dates for your top creator ads written down somewhere, October is the...
11 days ago • 5 min read
Fix this by Nov 27 or risk losing Cyber Monday Meta can shut you off on Black Friday. Build the backup while your account is still clean. Meta's restrictions fire automatically. You get the appeal after your campaigns have already stopped. Nearly every Q4 plan I've looked at this month assumes the account will be live on November 27… but I think the October work that protects that assumption is worth more than anything you'll tweak once November starts. Restrictions Follow a Pattern The usual...
13 days ago • 4 min read
Does your BFCM offer bring customers back in January? Flat discounts pull in buyers who don't come back. Here's the alternative I posted something on LinkedIn last week that got more DMs than anything I've posted in months. Almost every DM asked the same question: Which BFCM offer should I run? Quick version if you missed it. There are two broad ways to structure a BFCM offer. Earned offers: “Spend $150, get a gift.” Now the customer has to make a decision: Do I want to spend enough to unlock...
16 days ago • 5 min read
Make revenue and margin grow together this Q4. Revenue without margin is a bad trade. Here’s how you set a Q4 goal that gets you both. At Nord Media, we focus on profitable growth at scale, we help forecast revenue, and contribution margin goals, then build the marketing plans to execute those goals. This means full clarity on testing, scaling and improving profitability at every aspect of your funnel. If you want a growth partner aligned with your real business goals, let’s chat. A lot of...
20 days ago • 4 min read
Want to scale Meta without making more ads? Same creative. Different face. Meta's new tools make the test easier to run. At Nord Media, we focus on profitable growth at scale, we help forecast revenue, and contribution margin goals, then build the marketing plans to execute those goals. This means full clarity on testing, scaling and improving profitability at every aspect of your funnel. If you want a growth partner aligned with your real business goals, let’s chat. Meta made three changes...
23 days ago • 5 min read